Winter Planning

Unless it's a winter wonderland out there I have noticed many photographers (who have yet to get a studio set up) struggles to keep the business motivated and running during the winter offseason. Today we'll talk about how to survive this low time in business and what you can do to pass the time!

Planning is Key! 

The best thing you can do during the downtime is plan out your next photography year. This includes many time-consuming tasks that you might not have the time to update during the busy times. Here are 5 ideas to pass the time! 

1. Make sure you are up to date on bills, expenses, and quarterlies: Any expenses that might pop up for the next year (ex: domain costs, equipment costs, upgrades, etc.) This is the time to plan out your money and put dates in your calendar so that you don't miss out on renewal times. This is very important because you don't want to rush around or be without during your busiest sessions.
2.  Update your Social Media Sites: We try and try to keep our websites and facebook updated but after awhile they become outdated. This is the time to update any blogs, photo sites, websites, and all social media sites. This will help with client input, and keep everything looking professional. For our website, we use Ehost.com for those of you looking for a good site to host your website through. They give you the freedom to completely customize your site.
3. Create Advertisements: When working towards the upcoming year it is beneficial to consider your advertisements for the year. Creating these and your templates will drastically reduce the time you spend on them and if something pops up you'll be prepared. We found this very amazing site called Canva.com that saves all your templates to the cloud and you are able to completely customize the flyers/advertisements you are working on. 
4. Take Lessons or Give Lessons: Many times we don't think about it, but there might be others in your area that would like to become a photographer themselves. Taking the time out to help them would really benefit your business and you may even get some collaboration experience. You could also take classes from other professional photographers and work on your own skills. Winter season is the best time to focus on advancing your skills as a photographer. 
5. Do Pro Bono Work: Many photographers are hesitant to do Pro Bono work because they are basically giving their skill, time, and art away for free. Doing this type of work, however, is very beneficial to your business. Consider working with your local nursing homes to set up a "Generation Day" where families can drive in and take pictures with their relatives that couldn't normally travel or leave the home, or work with your local animal shelters to take pictures of animals in need of adoption, 

To Sum It Up: The 12 Steps to Photography

In previous posts which you can find: here, we discussed the first three elements to great photography. Impact, Technical excellence, and Creativity.
There are many more categories that we have yet to cover so let's jump in!

• Style: This category describes how you make your images uniquely yours. It may be that you enjoy a particular technique such as vintage, black and white, or technicolor. The way you apply all the aspects into your images creates your style. 
• Composition: This category is how the image is made up as a whole. By putting all the elements together into one image you have created something that guides the viewer's eyes. 
• Presentation: Is the way you can give your images an extra something at the end of the process. Be it textures like a glossy finish, or a matte, or by framing your image on a canvas. 
• Color Balance: The balance of color within your photography is extremely important. It can make an image warmer or colder. It can also complement each other, by using primary and secondary colors to make things pop. It can also bring a sense of emotion to an image. 
• Center of Interest: Is the point(s) in the image that the photographer wants the audience to focus on. Similar to how the composition allows the viewer's eyes to flow through an image, the center of interest is a point where we want the viewer to stop and contemplate. There is no rule here, there could be one overall point, many points within one image, or the entire image could be the center of interest. 
• Lighting: The use and control of lighting for any photographer is a key aspect, but how a photography can change the lighting around them, be it natural or manmade, is hard. If you can master this skill it creates a new dimension and shape within the image.  
• Subject Matter: Any portrait photographer understands the main focus is the subject you are capturing, but all photographers must keep in mind the story being told. If you are capturing a wedding shot, you must try and tell the story of love within your image. 
• Technique: Similar to presentation, technique is HOW you made your image. Posing, lighting, what media you used, how large you captured your image, using RAW vs JPEG, and more can all be explained with your technique. 
• Story Telling: To me the most important aspect of photography is the Story. Story telling defines someone with a camera and a photographer. As photographers we can capture a hidden emotion, meaning, or story to express in a stilled image. It invokes imagination, creativity, and inspiration. I will forever be working on the story and evolving who I am as a photographer. 

These 12 elements are a TON to keep in mind when capturing any image. To be honest, they are all very important to creating the perfect image, but we are still human behind the camera. The last step and one of the best things to keep in mind: HAVE FUN! No matter how skilled you are in photography, you must always have fun with what you do. 

Things No One Tells You...

When running a business, any type of business and not just photography, its hard to tell yourself and your clients when you need to take a step back. Sometimes situations let you prolong the inevitable  but often you have to be blunt and say to yourself "hey, I need a break to focus on personal things".

Fellow photography bloggers, I needed some personal days. I'm grateful to have a partner during moments like this because they can often pick up the workload and the business goes on, but when you're both sick (or have sick families), going to school full time, and working another job on top of your amazing photography career, life seems way too much!

How do you manage all of that, and keep the photography business afloat?
You know the saying "blood, sweat, and tears"? Sometimes, I think this is what they meant. Honestly, some days I think that we just can't keep it going. You take your step back, you blink, and you haven't picked up your camera in 6 months and your partner resents you for doing all that work for so long. Sometimes you lose the faithful clients you once had because you just can't keep up with your now busy, crazy workload to fit in another photo shoot.

For any business owner out there, you just have to tell yourself to grin and bare it. For those of you who are considering starting up a photography business (or any business) keep these thoughts in mind. If your future changes, what will you do?

Technical Excellence

The second element in The Photographic Exhibitions Committee (PEC) of PPA's 12 elements of being an amazing photographer is Technical excellence. This usually means the print quality of the photo. Some think this is the physical quality of the print (such as those who deal in film and develop their own photographs). I deal strictly in digital so we do post production editing such as touch ups, getting all the imperfections out of the image, and creating sharpness. Some even go as far as photo manipulation by using programs such as photoshop that allow them to artificially create amazing and crazy scenes. 

At R.E.A.L. Photography we try to keep our images as realistic as possible and try to stay away from photo manipulation. That being said, we do touch up our photos and get the images as sharp as possible. I use lightroom first and then transition to photoshop if there is any big projects to fix. 

Two of my favorite ways of getting a sharper picture without using sharpness is to bump up the clarity and vibrance. Clarity can sometimes make the image darker without meaning too but it also clears up the image, and vibrancy enhances the color without over saturating the color.

Sometimes you need to bump up the sharpness because there is no other way to get fine details. Sharpness is great in small doses but be careful. It can cause a lot of grain in the background that you wouldn't noticed until after you print or blog up the picture. 

Try to fiddle with the luminance instead. This feature is a god send in my opinion. It reduces background noise that causes the graininess and blurs just enough while also sharpening the features of the subject. 

Fixing up the images isn't the only steps to make the images technically perfect. You have to print them properly. Some people think that going to Sears or Walmart is the cheapest way to go but sometimes this can cause your print quality to start lacking. As a photographer I do not recommend going to places like this. However, if you are starting up and need a place that is cheap but also has a good quality I would recommend Shutterfly. They have many more options than other places and allow for full customizations. 

Hope these tips helped up your photography game and maybe your Photography Technical Excellence will reach a 10 out of 10!

Check back next Saturday for Element 3: Creativity!

Impact

To have impact according to Dictonary.com is "to have an impact or effect on; influence; alter", but for a photographer impact is more of a strong impression on the viewer. Some type of emotion, be it happiness, anger, sadness, loneliness, joy, pride, etc. According to the Photographic Exhibitions Committee (PEC) of PPA, impact is one of the 12 elements that creates a successful piece of art, even photography. There can also be impact within the other 12 elements of photography as well.

Anyone can take a successful photograph, but capturing an impactful photo can be quite a challenge. My version of impact (keeping in mind my low budget, time frame, and space) is actually one I took a few years ago. It doesn't have the best quality but the impact for me is huge.

To me this image expresses a sense of loneliness but yet a light in the darkness. Hope when all may be lost. From an aesthetic point of view I found that focusing on the bright part of the wick and allowing only the top part of the candle to shine brought about this emotion.

Another wonderful aspect of impact is that each viewer sees the image differently. Some may not see my image as impactful like I do, but maybe this image:

Missouri Capitol Building- 2016

is more impactful bringing a sense of pride or wonderment. I took this picture for a school photography class a year ago. The nightshot light from all angles gives an odd look many don't see. Another image that spoke to me was this one:

Old barn from Fulton State Hospital

A sense of sadness, due to the buildings old exterior comes to mind.

All these images have a different impact for different people. You do not have to go far or be a super professional photographer to capture something impactful. Let me know what you guys think about how impactful my photos are, what I could change, some creative ideas, and maybe add some of your own.

Next weekend I will talk about Technical excellence and what that means for your photography.

impact. (n.d.). Dictionary.com Unabridged. Retrieved August 6, 2017 from Dictionary.com website http://www.dictionary.com/browse/impact

Color Vs. Monochrome

The impact of using color photography versus using black and white is situational and brings different elements to your photographs. We see in color so it's our first choice when taking a photo, but photography first started out in black and white. Color photography is based on hues, and can guide your eyes to the subject, such as a woman wearing a bright dress. Monochrome can be striking, and gives off a classic vibe inferring emotion into your images. 

Dodeca Convention- 2016. Nightmare Jack Skellington and Sally cosplay.

I love to love color:

Colors exist all around us but knowing when to use it instead of monochrome can be hard. Color can be contrasting, it can set a mood such as warm or cold tones, and it can bring loads of emotion to an image. If the color in your photos does not pull the eye to the subject or there is too much color, such as a flushed face in summer, trying monochrome might engage your viewers in a better way.

Weaver cosplay wedding-2016. 

Black and white shows the soul:

Black and white photography can be emotional and incorporate a depth to your photographs. Basically you use black and white when the light, form, or texture is more intriguing than the hue. Due to seeing colors constantly in everyday life, changing an image into black and white causes our minds to look deeper into the image itself. Playing around with contrast and light is a fun adventure, but you’ll never know what looks the best in each image until you try it out.

Mixing color and black and white:

Sometimes we get super crazy and decide that we only want the red of her dress to stand out, or the “something blue” in a wedding picture. That is when mixing the two forms of photography gets really fun and challenging.

How?

Some DSLR cameras have a built in black and white feature that allows you to experience lack of color before post production. This feature is useful to some and bothersome to others. Personally I like post production black and white better because I can make sure the image doesn’t become too grainy or have odd lighting that you might not realize was there in the colored photographs. Another tip that I learned the hard way was ALWAYS shoot in RAW or RAW and JPEG format. RAW files give you the flexibility of changing back and forth from color to black and white without losing clarity. In the end whichever way you take the photo is up to the photographer and there is no right way or wrong way. Each image is unique and tells a story.


Photos taken by : Rhiannon Evans

Shout out to bethadilly for the inspiration, here is a link to her blog: http://bethadilly.com/100-photography-blog-post-ideas/

How I Learned to Shoot in Manual Mode

How I Learned to Shoot in Manual Mode:

Starting out in the photography world, manual mode photography seemed so daunting and overwhelming that If I could avoid it, I was going to try. Then I came to the realization that my photography would never become great until I learned this mode of shooting. The three basics of Manual photography is: Aperture, shutter speed, and ISO. Learning these aspects of your photography allows you to become in complete control of the image you want to capture. 

Aperture: 

The Aperture is the hole in the lens of the camera that constricts or opens. The aperture of your image deals with the depth of field. Depth of field deals with how much of your image is in focus. When capturing portraits for example, using depth of field is valuable because you can get your subject in sharp focus, but blur the background by creating a larger aperture.  Similarly you can blur your subject but keep your background in focus by creating a smaller aperture. 

Shutter Speed: 

The shutter of your camera is what determines how much light reaches your camera sensor and for how long. This is an important part of Manual mode because you are able to creatively capture motion and low light images. A slower shutter speed will bring a more blurred aspect to images of motion or low light. A faster shutter speed will do basically the opposite, freezing time in a sharp image. 

ISO: 

The ISO of your image determines how bright or dark your images become. This is extremely helpful because you can put your own swing on how bright or dark you usually capture images. I have found that the ISO does not change often between each image you take unless you change locations. Checking your ISO often is a good method because you want to make sure you are not getting too dark as the sun gets lower in the sky. Creating silhouette or backlit subjects are popular images and also need a skillful understand of ISO use.

Confused yet? There is a ton of information on the main three aspects of manual photography, and getting them confused off the bat was one of my biggest problems. Looking up a cheat sheet of these three aspects really helped to have on hand. I also moved up gradually to manual mode instead of jumping in head first. 

Program Mode: or "P" on the camera, is one of the easier modes to start with and still have a bit of creative control. Program mode is like the AUTO mode but gives you access to the ISO (exposure). As you change the ISO, everything else stays on auto. 

The last bit of advice I can give is this: JUST DO IT!

Experimentation is key to all photography. Finding out what works and what doesn't is how I learned the most about Manual mode. Once the three aspects of Manual mode come easier to you, you can go wild! Create the images you always wanted to take! Be the photographer you always knew you were! 

~Amanda

Thanks to bethadilly for the inspiration, here is a link to her blog: http://bethadilly.com/100-photography-blog-post-ideas/

Distant Plant and the Civil War!

Here is another Throwback Thursday for everyone!

Last month we got together with Dodeca Events and Distant Planet Comics and Collectables for Free Comic Book day. Many people came out to check out the fun! Rhi from R.E.A.L. Photography even dressed up as one of her favorite superheroes, Black Widow! Even though the summer heat was killer, we had so much fun seeing all the kids light up to take pictures with the crew. Even Trevor from KCMQ’s Morning Shag was there to geek out over all the free comics and amazing costumes.

That same week, R.E.A.L. Photography met up with Goodrich Capital 8 Theaters and Dodeca Events for the premiere of Captain America: Civil War. Tons showed up for the show (which was amazing!) and picked who they wanted to support: Capitan America or Iron Man.

R.E.A.L. Photography loves to get involved in all the local events! We have so much planned for the summer months. Conventions, projects, prints, and so much more! Please Like, Comment, Subscribe and Share so you can keep up with all the awesome events and photos!

~Amanda

Alyssa - Jefferson City, Missouri

This was my first time meeting Alyssa, and while she didn't speak much throughout the session, she sure did say a lot.  There are very few individuals that I've worked with that have the ability to shine in the way that Alyssa does.  Several times I kept thinking, this girl belongs in Hollywood!  It was freezing outside, yet she wasn't afraid to wear her pretty dress in Missouri's unkind January wind.  She also was not afraid to get a little mud on her shoes, which earns some real points in my book.  What great spirit she had bearing with us on our first photo shoot as R.E.A.L. Photography.  Amanda did the set up, and I was behind the lens.  All of these were taken using an outdated Canon EOS 450D.  Thanks for looking.
-Rhi