Unless it's a winter wonderland out there I have noticed many photographers (who have yet to get a studio set up) struggles to keep the business motivated and running during the winter offseason. Today we'll talk about how to survive this low time in business and what you can do to pass the time!
Planning is Key!
The best thing you can do during the downtime is plan out your next photography year. This includes many time-consuming tasks that you might not have the time to update during the busy times. Here are 5 ideas to pass the time!
- Make sure you are up to date on bills, expenses, and quarterlies: Any expenses that might pop up for the next year (ex: domain costs, equipment costs, upgrades, etc.) This is the time to plan out your money and put dates in your calendar so that you don't miss out on renewal times. This is very important because you don't want to rush around or be without during your busiest sessions.
- Update your Social Media Sites: We try and try to keep our websites and facebook updated but after awhile they become outdated. This is the time to update any blogs, photo sites, websites, and all social media sites. This will help with client input, and keep everything looking professional. For our website, we use Ehost.com for those of you looking for a good site to host your website through. They give you the freedom to completely customize your site.
- Create Advertisements: When working towards the upcoming year it is beneficial to consider your advertisements for the year. Creating these and your templates will drastically reduce the time you spend on them and if something pops up you'll be prepared. We found this very amazing site called Canva.com that saves all your templates to the cloud and you are able to completely customize the flyers/advertisements you are working on.
- Take Lessons or Give Lessons: Many times we don't think about it, but there might be others in your area that would like to become a photographer themselves. Taking the time out to help them would really benefit your business and you may even get some collaboration experience. You could also take classes from other professional photographers and work on your own skills. Winter season is the best time to focus on advancing your skills as a photographer.
- Do Pro Bono Work: Many photographers are hesitant to do Pro Bono work because they are basically giving their skill, time, and art away for free. Doing this type of work, however, is very beneficial to your business. Consider working with your local nursing homes to set up a "Generation Day" where families can drive in and take pictures with their relatives that couldn't normally travel or leave the home, or work with your local animal shelters to take pictures of animals in need of adoption,
